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Make phone cases into streetwear outfits

When phone cases become a standard outfit for young people, they also become a new track for brand "gold mining". Since the beginning of this year, more than 9000 mobile phone cases and accessories brands have created a blue ocean new category on Tmall with a scale of over 10 billion yuan.
It is reported that since January 2024, Tmall has produced over 100 million brands such as CASETiFY; Brands such as Turas, Aisdu, X-IT, etc. have achieved transactions exceeding tens of millions; And 1018 brands such as Arsenal, Donglaiye, Rourou Sauce, and Shell Space have sold over one million yuan. At present, the top 5 hot selling trends for Taobao and Tmall phone cases are: accessory phone chains, heat dissipation phone cases, IP co branded phone cases, "mouth replacement" text phone cases, and "irregular" phone cases designed as retro cameras.
CASETiFY, known as the "Hermes in phone cases" by fans, is one of the typical representative brands of phone case accessories, with an average unit price of over 300 yuan. At first, CASETiFY's phone cases were popular due to their high appearance and ease of release, attracting many fashionistas, internet celebrities, and bloggers, which led to CASETiFY's explosive popularity and skyrocketed sales.
Pitaka, a mobile phone accessory brand that used to be dominated by male consumers, has recently joined the army of mobile phone case accessories. According to the Pitaka brand, since the beginning of this year, Pitaka has expanded its phone cases to six or seven different colors and made some decorative designs, embarking on a dopamine "trial run" and achieving over one million transactions on Tmall 618.
In addition, in addition to fashion IP co branded products, various heat dissipating phone cases suitable for summer have become the "carriers" of the season. In July of this year, CASETiFY launched a new product, the Poke Shell, with a dopamine color scheme that looks good and can cool down; Beisi's cooling "ice case" features a lightweight and thin design, with a thickness only one tenth that of silicone phone cases, capable of dissipating heat in all directions, including up, down, left, right, and sold 20000 units on Tmall.

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